Bandtag | For The Brands

The Bandtag concept works equally well as a “Brandtag”,
with similar ideas achieving great commercial success overseas.

You can be one of the first in Australia to make the most of this unique branding tool.

Inexpensive
All ages/demographics
Multiple branding opportunities
Collect valuable marketing data
Perfect for FMCG, festivals, films, events, product launches, radio, television...

Same idea and operation as Bandtag, but you use it to promote 'the Brand' not 'the Band'!

To get you started, here are some ideas for incorporating Brandtag into your promotional or marketing campaign. No doubt you'll have many more!

Take your FMCG for instance and create a promo campaign using music to expand brand awareness in a youth demographic. Set up a Bandtag site and print as many cards as you like (the more you print, the cheaper they get), using licensed music, maybe adding prizes or giveaways.

Package the cards with the product.

The buyer receives the free music as an incentive to purchase and redeems the card, prompting demographic information. The results are measurable, the consumer wins and everybody’s happy.

You’re managing an arts, music, writing or cultural festival. Use Bandtags as your invitation, as Festival Merchandise, as a promotional tool sent out to your mailing list, as a magazine or newspaper insert in the lead-up to the event, as a giveaway upon leaving, whatever!

Why not Bandtag a particular stage at the event with a sponsor for branding purposes? The ideas are endless.

You collect valuable demographic information, artists gain valuable exposure, sponsors achieve branding and punters get to enjoy the good vibes. Perfect!

You’re holding a New Year’s Eve Ball and have selected several musicians/bands to perform at the event. You create a Bandtag of their music and send it out as an invitation on a lanyard, displaying the Ball’s artwork.

Attendees are easily recognisable upon arrival, wearing their Bandtag invitation around their neck and have also been able to tune into the music to get excited about the event beforehand.

Again, the demographic information is invaluable for planning next years’ event and branding is achieved.

You’re organising the launch of a new high-end perfume range. You have a branding affiliation with a well-known poet, singer or writer. You license an MP3 recording from them of their poetry read aloud, or opera vignette or short story - or all of the above.

You create a Bandtag with the recordings and perfume artwork, enclosing it with an Event Invitation, and sending it out to all your VIP’s and media partners. It’s different. It aligns the perfume with the right sensory experience and your invitees receive something a little different from the usual run of the mill invitation. Pop the Bandtag on a lanyard as a Launch Pass or VIP Pass. Or ask guests to wear it at the launch in return for a free perfume sample to take home. Redemption of the Bandtag works beautifully for everyone involved.

The artists/writers are recognised and promoted, the perfume is promoted and a database is created. Everyone wins.

Bandtag works beautifully as a 'Brandtag', adding value to your investment through promotional recognition, event awareness, demographic information and collectible status.
We can create as many unique Brandtags as you need. All you need to do is provide the artwork and content. Whether you want 500 or 500,000 - we can assist.
Affordable for any size business, campaign or event. The more you order, the cheaper they get.
Works for all age groups and demographics.
Packages with backing cards, A-frame cards or lanyards available too. Just tell us what you need.

This is the innovation you've been looking for. It's creative. It's fun. It's now.
And did we mention - oh so affordable!!